You can fix 404 errors on your Google Shopping links related to the PWA and caused by an incorrect link structure by briefly changing and then resetting the product URL setting in the export. This forces the correct link structure.

Step-by-step guide to correcting the link structure

Follow these steps in your system to correct the link structure:

1. Navigate to the export settings of the affected export (e.g. Google_Shopping).
2. Switch to the format settings.
3. Find the setting for the product URL.
4. Change the setting from the current choice (e.g. variant URL) to the other option (e.g. article URL) and save this briefly.
5. Immediately reset the product URL setting back to the originally desired option (e.g. variant URL).
6. Run the export again to generate the links with the corrected format.

 

Important: After correction, the links should have a structure like https://www.yourshop.co.uk/..._3456_4642?ReferrerID=7 instead of the faulty format like https://www.yourshop.co.uk/.../a-3485/?ReferrerID=7.

The problem should be resolved with the next export and subsequent review by Google.