How is the target audience assigned in the Amazon offer catalogue?

The target audience for the offer catalogue is determined via the data field Purchasable Offer audience. This field appears four times in total in the offer catalogue and is automatically assigned the appropriate values by PlentyONE.

Data Fields and Automatic Assignment

The data field Purchasable Offer audience is included in the following groups and contains the following automatic assignments:

Data Field Group	Target Audience	Automatic Assignment
`purchasable_offer`	All buyers	`Custom value` with the value `ALL`
`purchasable_offer_fba`	All buyers with FBA	`Custom value` with the value `ALL`
`purchasable_offer_mfn_b2b`	Amazon Business customers (B2B)	`Custom value` with the value `B2B`
`purchasable_offer_fba_b2b`	Amazon Business customers (B2B) with FBA	`Custom value` with the value `B2B`

Note: These data fields are already automatically assigned the appropriate values and usually do not require manual adjustment.

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Data Fields and Automatic Assignment

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