You use the Parent-Child Structure on Amazon to clearly group different variants of a product. This structure consists of the overarching Parent Product and the individual, purchasable Child Products.

The Parent Product

The Parent Product serves as a placeholder and as a grouping for the various variants of the product.

• It is not purchasable and is usually shown in the search results list.
• It itself has no product-specific offer information (e.g. size or colour).
• Example: A generic T-shirt.

The Child Product

A Child Product is a specific variant of the Parent Product and the actual purchasable product.

• Child Products differ from each other in at least one attribute, such as size or colour.
• You can assign several Child Products with different specifications to one Parent.
• Examples: A blue T-shirt in size 40 or a red T-shirt in size 36.

The Variation Theme

The Variation Theme defines how the Child Products differ from each other and thus establishes the relationship between the Parent and the Childs.

• It describes the attribute in which the variants differ, e.g. colour or size.
• Child Products can also have multiple Variation Themes (e.g. size and colour combined).
• Examples: Size or Colour.