A Variation Family on Amazon is a logical grouping of products that allows customers to compare and select different variations of an item on a single product page.

Structure of a Variation Family

A Variation Family always consists of two elements:

• Parent Product (Parent Item):
  • Serves as a parent placeholder under which the variants are grouped.
  • The parent product is not purchasable.
• Child Products (Variants):
  • Are the actual, purchasable products (e.g., a red, green, or blue T-shirt).
  • They are grouped under the parent product.

This structure enables customers to view all variants on a single product page without needing to switch pages.

What are Variation Themes?

Variation themes are the attributes in which the child products differ from each other.

Child products can have more than one variation theme.