It may be that your event action (EA) is not triggered because the set trigger does not match the actual status with which new orders are imported into your system.

Problem: Trigger status and order status do not match

You may have configured an event action to respond to the event New order in order to send an order confirmation.

However, if your orders are loaded into the system (e.g. via an import or a marketplace connection) with the status New incomplete order, the trigger New order does not apply, and the action is not executed.

Solution: Adjust the trigger of the event action

In order for your event action (e.g. for the order confirmation) to respond immediately after the order is received in the system, you need to change the trigger in the configuration of the respective event action.

Adjust the trigger from New order to New incomplete order.